How Do You Treat Your Guests?
When you invite someone over to your home for dinner or have friends come over, do you just let them in and not say anything?
Do you hand them a plate and tell them to hurry up and pick what they want to eat from the kitchen?
Our guess is probably not.
So then why do you treat your new email subscribers like this?
When someone signs up for your newsletter, whether that's through a referral, a lead magnet or something else entirely, you need to make them feel welcome.
They have taken an active step towards engaging in your business and they expect to be treated like the guest that they are.
EMAIL IS YOUR CONNECTION TO YOUR CLIENT
As Mailchimp Partners, we know a thing or two about email. But our expertise doesn't just stop there.
We don't get too hung up on what system or tech stack you use--our focus is on providing effective, brand-focused, customer-first email designs and copy that get opened, get read, and (dare we suggest) get sought out in client's inboxes.
Imagine someone actually being excited to hear from you--that's our goal when we sit down to craft an email welcome series for our clients.